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5 Reasons You Should Be Talking About Transmedia Storytelling… via @CMO_com

This Is (Probably) Why Your Brand Ambassador Program Sucks… via @CMO_com

How Marketing Picks Tech Vendors (And Who Decides)… via @CMO_com

A Strong Brand Culture Starts With The CMO… via @CMO_com

How And Why Western Brands Are Experimenting With WeChat… via @CMO_com