Lead Generation

Predictable, Measurable Results

According to the annual “Management of an Accounting Practice” (MAP) Survey, practice development and marketing continue to be great concerns of accounting firms. Most firms struggle with producing and maintaining a steady flow of qualified leads and appointments with business owners and organizational leaders. At The Growth Partnership, we understand this frustration and recognize that ongoing sources of new business are vital to the health and vitality of any practice.

To address this challenge, we developed the Business Development Center, a division of TGP dedicated to providing CPA firms with appointments to meet key decision-makers within a pre-determined set of ideal prospects.

Our lead generation/nurture marketing programs include:

• Predictable, measurable results
• Development and design of direct mail pieces to support the awareness-building phase of the initiative
• In-house,four-hour session of The Reluctant Salesperson: A Realistic Approach to Practice Development for the CPA
• One-on-one coaching for your first five appointments
• Development and verification of a “future client” database of prospects based on criteria set by your firm (e.g., annual revenue, number of employees, industry, geographic area)
• Coordination of initial and ongoing mailings and follow-up calls
• Ongoing “nurture” contacts including monthly, industry-based article summaries
• Monthly activity tracking and actual results reports
• Current industry data to help plan effective business development meetings
• Prospect exclusivitye, where focus and direction leave little room for crisis, stress, frenzy and frustration

For more information on our Lead Generation Services, please contact Lisa Benson at lbenson@thegrowthpartnership.com and view our online brochure below.