Nurture Marketing

The Growth Partnership engages in sophisticated nurture marketing: the premise that after a firm has defined its ideal prospect set, it should demonstrate a sincere and ongoing commitment to securing those prospects as clients. Accordingly, our program is balanced between short-term marketing that results in appointments with decision-makers at prospect firms and long-term relationship building (i.e., nurture marketing). While nurture marketing practices are common sense, they are often not common practice.

Our professional lead generation team operates seamlessly as a part of your organization and is focused entirely on developing your business. Has your firm considered developing and implementing a structured business development program in-house? It is often difficult to add skills and processes used in nurture marketing to someone’s full-time job. So, for less than the cost of what you’d pay to hire an individual to engage in business development via nurture marketing, you get our professional, practiced team members working for you.

In addition to scheduling face-to-face meetings with your ideal prospects, TGP will develop, on your behalf, relationships with the remaining prospects. While overall client satisfaction with accounting firms varies significantly from low to high over time, TGP consistently keeps your firm “top of mind” with your prospects. So, when your prospect’s incumbent firm falls out of favor, your firm is the first name that comes to mind when a decision to make a change is considered.