Outsourced Marketing Department

Year after year, practice development is near the top of the annual "Management of an Accounting Practice" (MAP) Survey in terms of biggest challenge facing today's practitioners." A major contributor to this response is the fact that most small and mid-sized CPA firms (i.e., those with annual revenue below $15M) are confronted with a lack of practice development resources (both time and capital) when it comes to their marketing and sales function. When lack of resources is coupled with an acute lack of experience in managing the practice development function, most CPAs resign themselves to the notion that "marketing may work in other firms, but not for us." Many of these firms are experiencing keen competition from other firms that seem to have mastered the art of marketing.

At The Growth Partnership, we help CPA firms "professionalize" their practice development function by serving as our client's outsourced marketing department. As your outsourced marketing department, we deliver the functional expertise you expect to find in an eight-to-ten person marketing department (e.g. strategic direction and planning, creative design services, web-based programming, public and media relations, writing, coaching, training, and routine marketing support), but for the approximate price of a single marketing professional.

Our outsourced marketing department engagements are focused on implementation, with most of the marketing "tasks" being completed by the TGP outsourcing team. We simply ask clients to get involved in the practice development program where the "rubber meets the road" (i.e., when an opportunity has been created or exists to expand an existing relationship, pursue a referral, or develop and build a relationship with a prospect or "future client.")

The net effect is the delivery and implementation of world-class practice development plans that are suitably scaled and customized for each client. At TGP, we follow a proven, disciplined approach to marketing in which a return on investment is not just possibility, but probability.

For more information on our Outsourced Marketing Services, please contact Charles Hylan, CPA and Shareholder at chylan@thegrowthpartnership.com and view our online brochures below.