Year after year, practice development is near the top of the annual "Management of an Accounting Practice" (MAP) Survey in terms of biggest challenge facing today's practitioners." A major contributor to this response is the fact that most small and mid-sized CPA firms (i.e., those with annual revenue below $15M) are confronted with a lack of practice development resources (both time and capital) when it comes to their marketing and sales function. When lack of resources is coupled with an acute lack of experience in managing the practice development function, most CPAs resign themselves to the notion that "marketing may work in other firms, but not for us."

If that sounds like your firm, it’s time to take action. The Growth Partnership can assist your firm in many different areas of practice development, from performing a Marketing Audit to niche development and lead generation. We can also execute custom projects, based on your specific needs.