The Growth Partnership engages in sophisticated “nurture” marketing; the premise that after a firm has defined its ideal prospect set, it should demonstrate a sincere and ongoing commitment to securing those prospects as clients.  Accordingly, our program is balanced between short-term marketing that results in appointments with decision-makers, and long-term relationship building that is designed to convert your prospects to clients over time.

Prospect Identity Campaign Set-Up

Our services are offered on a “prospect exclusive” basis with campaigns generally structured around an industry niche. After the prospect profile criteria are defined, and the “future client” list is created, TGP works with you to develop a series of testimonial-based, custom designed mailers.

Data Verification

Once the ideal prospect set is defined and the database is created, data verification calls are made to ensure the accuracy of the list. Each prospect is contacted to verify we have the correct decision maker and the contact information is accurate.

Initial Mailings

To build firm awareness, the prospects receive the custom designed mailers over a period of two weeks. Following delivery confirmation of the final mailer, your account manager operates seamlessly as part of your organization, making follow up phone calls. Calls will result in face-to face meetings or continued follow up, demonstrating your sincere desire to earn the prospects’ business.

Introductory Meeting

Scheduling face-to-face meetings is only the first step. TGP also provides detailed contact information and industry research reports. One-on-one coaching is also scheduled to assist you in the preparation, interaction and follow-up for the prospect meetings.

TGP’s nurture marketing approach demonstrates your sincerity in courting these potential clients. Because you have identified the prospects that would be ideal clients for your firm, it is easy to commit to our approach, knowing that it is just a matter of time until you have the opportunity to land the account.  Whether that opportunity comes tomorrow or three years from now, you will be impeccably positioned to take advantage of it when it occurs.