The Growth Partnership News Blog

How to Keep Client Relationships Strong during Tax Season

2012-02-17T15:42:29+00:00

With 29 million businesses in the country, CPAs are constantly gaining new clients and struggling to allocate their time accordingly. It’s especially hard during tax season to get everything done in a timely manner and to provide the value your clients seek. They understand you’re busy but it’s unacceptable to let work take priority over client service. All CPAs care about their clients, but…Continue

Tips to Creating a Successful Partnership

2012-02-10T16:01:50+00:00

Great partnerships take time and effort to build. Firms have to decide what types of characteristics and skills they want in a potential partner. In an economy when gaining new business isn’t all that common, it’s worth it to take the time and create a stable partnership. Below are seven characteristics needed to make a great partnership:

Trust – Partners must trust each other to do the right…Continue

How to Determine a Qualified Lead

2012-02-03T17:07:24+00:00

All too often we see accounting firms waste too much time and effort on leads that have no potential of ever becoming clients. Why spend thousands of dollars pursing a client if you’re not sure it’s winnable? One way to avoid this problem is to qualify a lead. Interview your buyer early in the process so you don’t waste your resources on a lost cause. Below are some questions to ask to…Continue

How to Engage New Clients through Email Marketing

2012-01-27T16:17:44+00:00

Once you secure a new client it’s very important to keep them engaged. Email marketing can be extremely effective in welcoming new clients on board. Below are some things to include in that first welcome message:

Personalization: Address an email using the person’s name and mention where you met.

Remind Me Again: Remind new members how you got their name in the first place.

Make Me an…Continue

Time Management Strategies for the Overwhelmed CPA

2012-01-20T16:00:54+00:00

As many CPAs know, time management is crucial to running a successful firm. Good time management increases efficiency and keeps everything in order, decreasing the chance of making mistakes. Below are four time management strategies to help keep your firm on track:

Know when to delegate: Spend time working on the most important tasks. To keep things organized, designate a time each week to…Continue

Tips for Tax Season

2012-01-13T16:08:11+00:00

It’s no secret that tax season is upon us and accounting firms are preparing for the long, tiring months ahead. In order to help make the season as stress free as possible, follow these tips:

Prioritize Issues. Don’t try and fix all your problems at once. Figure out the ones needing the most attention and work on those first.

Create a personalized development program. Use this program to…Continue

Six Strategies to Keep You From Losing Business

2012-01-06T16:19:52+00:00

With the current economic situation, retaining clients is more important than ever. If you find yourself losing clients to competitors, here are some strategies you can use to get back in the game.

Build your brand. You can do this in a number ways: write articles, post testimonials, get interviewed by the press and make speeches. Having a clear brand image will prompt people to ask for you…Continue

Accountants’ Hiring Outlook for 2012

2011-12-30T18:01:15+00:00

According to a survey of U.S. accounting firms, 92% believe that businesses will either maintain or increase employees in 2012. Only 7% think businesses will either reduce or significantly reduce their employee count. The encouraging results come from a positive year for privately held businesses, which saw an average sales growth of over 6%. Since revenues have been steadily growing for…Continue

SEO Tips for Your Website

2011-12-22T16:18:40+00:00

We all know how important a web presence is for businesses these days but a lot of them aren’t taking advantage of Search Engine Optimization (SEO). In order to ensure your website is viewed by as many people as possible, it’s crucial you incorporate SEO into your marketing efforts. Below are some tips to increase the ranking of your website in search engine result pages:

Great content -…Continue

QR Codes: The Latest Marketing Tool

2011-12-16T16:24:30+00:00

QR Codes are quickly becoming the next great marketing tool for many companies. They are black and white patterned squares that are able to house specific information. You scan them with your smart phone and they take you directly to the website, product, etc. Accountants across the country are currently using them to convey:

• Contact information
• Special Events
• Feedback and surveys
•…Continue