Everywhere we turn, there's another story about "going green" to conserve our natural resources.  Many of us have hopped on the "green" bandwagon by recycling cans and using cloth grocery bags.  But have we considered recycling our marketing materials?  Probably not.  Why?  That's a really good question. 

Recently, Tracy Crevar Warren wrote about the concept of marketing recycling.  In her words, "...it means to re-use, repackage or repurpose contents and other important elements from an existing marketing initiative in ways that enable you to expand its reach."  The article provides further insight to the idea, with 6 tips to help your firm get started as well as a list of ideas to further leverage your existing content.