One of the biggest paradigm shifts in 21st century management is the unmistakable need to develop non-technical competencies in both current and future leaders.  According to a study by Robert Half International, "Accountants must have sales and presentation skills not traditionally used in the industry.  They must be able to explain financial data in non-financial terms and offer clear and concise recommendations that lead to business results."  By utilizing their non-technical skills, CPAs will uncover opportunities that lead to new products and services for their clients.  In a recent article published in Accounting Today, Lance Woodbury offers specific tips and examples of how your firm can expose those untapped opportunities and ultimately enhance the value of your firm as your clients' most trusted advisor.