Being a CPA means you are in the business of generating referrals and strengthening your client base. You are swamped for months with deadlines and don’t have time to dedicate to building your firm. But once that’s all over, you turn your attention to bringing in those coveted prospects.…Continue
Are you looking to add some fresh faces to your team? As you know, new talent is what will sustain your firm. And you know what they’re looking for. Your firm offers great benefits, attractive starting salary, and an engaging company culture, so how do you convey this to job seekers?
Remember how we talked a few weeks ago about embracing your CPAs’ quirks, and how it helps build a distinguishable brand for your firm? Well, in the spirit of quirkiness, we thought you might enjoy this post from AICPA Insights. Just to give you a teaser: focus groups with your favorite…Continue
When you think back over the course of your career, does anyone stand out as a source of inspiration or someone who guided you professionally? Maybe this person was a seasoned CPA, or maybe it was someone outside the industry who helped you with networking, soft skills, or leadership. Even if…Continue