The Growth Partnership

Our Mission: Always Deliver Value

TGP Blog

Have you ever considered the role your mindset plays in how you approach your leadership?  Mindset can be defined as the attitudes, beliefs and expectations you hold that act as the foundation of who you are, how you lead and the ways in which you interact with your team.

Your mindset:
• Determines how you think about and interpret situations
• Governs the decisions you make
• Directs the actions you take 
• Impacts the quality of your relationships
• Affects the interactions you have
• Moderates the way you lead
• Sets the tone for your organization
• Dictates the kind of experiences your people have in their work lives
• Has a big effect on your company's bottom line

Here are four important mindsets to have, in order to be the most effective leader you can be: 

Commitment – The foundation of leadership is a determined and unwavering commitment to lead, perform, and succeed. The amount of commitment that you bring to your role sends a powerful message of commitment to those with whom you work.

Accountability – What degree of accountability are willing to assume in your role in your company?  As an owner, you take the lead in all aspects of your company's (or your team's within the company) functioning and performance.

Performance – It is almost a cliché, but also a truism that great leaders must not only “talk the talk,” but also “walk the walk” when it comes to their job responsibilities.  If you want your team to perform at its highest level, you must first do so.

Vision – If you get so busy in the day-to-day machinations of corporate life, you forget to look ahead to see what might be coming up.  If you're not looking toward the horizon, the future will become the present without your being ready for it.

Take stock of your mindset and make the necessary tweaks to become the best leader you can be. 

To read the entire article, please visit www.huffingtonpost.com.

Using Drip Email Campaigns to Drive Conversions

How often have you thought about using drip emails?  Sending several scheduled emails to leads could land you a meeting or close a deal.  Just like an email marketer builds up a list and blasts them on a continuous schedule with special offers and updates, doing the same with sales will result in…Continue

Brand Building: 2015

Business branding was a simpler concept in the 1950s and 1960s, when there were only three television networks, messaging through advertising was easy to control and information flowed from just a few news sources to millions of people.

With the advent of the internet and social media, all…Continue

Less Is More in Client Communication

Every marketing article, every professional conference, every accounting firm consultant, seems to be hammering home the same message: clients have an insatiable demand for content.

Have we reached a tipping point?  Is there actually too much out there? 

Accountants need to learn how to give…Continue

Attention Accountants! Stay Busy in Slower Times

Slow spells can happen any time for a variety of reasons.  If you’re serious about business development and want to stay productive and busy, there are things you have to get yourself to do:

  1. Get yourself in a positive frame of mind. 
  2. On a slow day, make a list of people: clients,…Continue

Expanding Your Accounting Firm Marketing

Many firms already have a marketing program in place…because marketing is really just communicating!

  • Do you send e-mails to clients when their tax return is ready for review or when there is a significant tax code change?
  • Do you send reminders to clients when forms need to be signed?
  • Continue

Tax Pro Marketing for January to April

How you are going to rake in more business this year than you did last year?  With the first four months of the year being crucial to a tax professional’s bottom line, it’s vital to get your strategy in line now.  

Marketing is the key to success for the upcoming tax season. 

Though you may…Continue