The future of the accounting industry looks dire when it comes to recruitment. Due to increasing regulations and public demand for accountability, the need for new accountants is already being felt. Meanwhile, 75% of current accountants will soon be eligible for retirement. Firms are also…Continue
Companies are scrambling to produce new and creative content. Outlined in an article for Business2Community.com, Brad Shorr provides five tips for making content marketing more creative.
Companies need to foster a culture of creativity. When you try and please everyone with your content, you…Continue
On every company website there is an area where those who work for the company can give the potential customer an inside look at who they are both personally and professionally. Writing an engaging bio for your website is a great way for customers to learn more about you and the firm you…Continue
In the world of accounting marketing, times are changing. At a recent Association of Accounting Marketing Summit, there were three distinct trends in marketing that accounting firms should be utilizing and implementing in order to be competitive.
The use of content marketing is not a new…Continue
The most important thing for a company to focus on outside of gaining new customers is retaining them. In a recent study, it was found that a 5% increase in customer retention translated to anywhere between 25% and 125% increase in business profits. It is important for businesses to actively…Continue
Before there were email blasts, e-newsletters, and social media, mass marketing was done in the form of direct mail. This being the cards and letters sent out to prospective clients and the community to encourage you to purchase a product, visit a business, or request a service. With the…Continue