The Growth Partnership

Our Mission: Always Deliver Value

TGP Blog

Have you ever considered the role your mindset plays in how you approach your leadership?  Mindset can be defined as the attitudes, beliefs and expectations you hold that act as the foundation of who you are, how you lead and the ways in which you interact with your team.

Your mindset:
• Determines how you think about and interpret situations
• Governs the decisions you make
• Directs the actions you take 
• Impacts the quality of your relationships
• Affects the interactions you have
• Moderates the way you lead
• Sets the tone for your organization
• Dictates the kind of experiences your people have in their work lives
• Has a big effect on your company's bottom line

Here are four important mindsets to have, in order to be the most effective leader you can be: 

Commitment – The foundation of leadership is a determined and unwavering commitment to lead, perform, and succeed. The amount of commitment that you bring to your role sends a powerful message of commitment to those with whom you work.

Accountability – What degree of accountability are willing to assume in your role in your company?  As an owner, you take the lead in all aspects of your company's (or your team's within the company) functioning and performance.

Performance – It is almost a cliché, but also a truism that great leaders must not only “talk the talk,” but also “walk the walk” when it comes to their job responsibilities.  If you want your team to perform at its highest level, you must first do so.

Vision – If you get so busy in the day-to-day machinations of corporate life, you forget to look ahead to see what might be coming up.  If you're not looking toward the horizon, the future will become the present without your being ready for it.

Take stock of your mindset and make the necessary tweaks to become the best leader you can be. 

To read the entire article, please visit www.huffingtonpost.com.

Email Marketing: Rules for Success

Email marketing is a time-tested approach that can do a lot of good for your accounting firm.  Used as part of a multi-faceted strategy, it also offers a wide scope for creativity and a chance to show your unique personality.

Ideally, you’ll capture the attention of your audience and they will…Continue

Increase the Mileage of Your Content

Based on the quirks of human behavior, viral content can’t be guaranteed, though there are some things you can do to help up the chances that your content gets shared and re-shared, going far and wide.   

If your goal is to publish something that turns into a lightning bolt zapping across the…Continue

Promote, Promote, Promote

How can you build your business and gain new clients?  When things start to feel stagnant or you lose focus, it’s time to review your priorities, in order to push your business forward.

Try some of these ideas today:

1. Pick up the phone – The phone is an underutilized tool for many business…Continue

Want to Attract New Clients?  Speak!

Since accountants don’t go door to door to get new clients, speaking opportunities are a terrific way to increase your bottom line. 

Start by putting together a number of topics that you think would garner the interest of the general public, then build upon them with the use of easy to…Continue

Conversion Boosting Methodology

With over 3.6 billion email accounts in existence, the opportunity to reach a broad range of potential customers is huge.  As many consumers check their email on a daily basis and prefer to receive business communications in this manner, it can be a highly effective strategy. 

In order to cut…Continue

Small Accounting Firm Marketing & PR Tactics

Though larger firms typically allocate a larger portion of their budget toward marketing and public relations, there’s no reason why smaller firms can’t get in the game with a few simple tactics to market their practice.

The tradeoff in spending less is that they will have to spend some time…Continue