With the current economic situation, retaining clients is more important than ever. If you find yourself losing clients to competitors, here are some strategies you can use to get back in the game.

Build your brand. You can do this in a number ways: write articles, post testimonials, get interviewed by the press and make speeches. Having a clear brand image will prompt people to ask for you by name and forget about your competitors.

Make clients money. Clearly communicate how much money you’re making for your clients. You can do this by creating a report that summarizes how much money they’ve saved from using your services.

Stop hourly pricing. The best way to avoid hourly pricing is to bundle your services and develop fixed fee packages. Clients love the certainty of a fixed fee.

Become more client-oriented. Always listen to your client. Develop new products and services based on your skill set and your client’s needs.

Learn marketing. To get ahead of the competition, you need to be a great technician and marketer. Both skills are needed to succeed in this economy.

Put some fun into your products or services. People are always looking for some fun in their lives. Develop a contest that gives away a fun prize or plan a trip for your top clients. Find out what your clients like and add it to your service package.

For more on these six strategies, visit CPA Trendlines.
 

« Back to Index